Branding and Communications professionals are the architects of a company's identity and reputation. They are the strategic storytellers who craft a brand's voice, manage its public image, and build lasting relationships with customers, media, and employees. This field is ideal for those who enjoy a blend of creative strategy, persuasive writing, and a data-driven approach to shaping how the world perceives a brand. What You’ll Learn: * How to navigate and manage brand identity and communication planning * Ways to streamline content creation and strategy using tools like Mailchimp and Canva * How to apply data to analyze brand awareness, campaign performance, and audience sentiment * Integrating SEO, social media, and advertising to build a cohesive brand presence * Supporting media relations, crisis communication, and employer branding initiatives Who This Curriculum Is For: * Entry-level professionals curious about branding and corporate communications * Career changers moving into marketing or PR * Practitioners ready to specialise in brand strategy, reputation, and digital communication A mix of bite-sized videos and in-depth training allows you to learn at your own pace.