About
Blogging and copywriting are the cornerstones of digital content, using the power of words to inform, persuade, and engage an audience. Professionals in this field master the art of storytelling, persuasive writing, and search engine optimization to turn ideas into valuable content and drive business results. This role is ideal for those who are passionate about writing, enjoy translating complex ideas into clear narratives, and want to build a career in the dynamic world of online media. What You’ll Learn: * How to navigate and master key writing processes, from quick-start copywriting to long-term content strategy * Ways to streamline your workflow using tools like WordPress, Canva, and ChatGPT * How to apply SEO fundamentals and analytics to improve your content's visibility and performance * Integrating persuasive storytelling and content repurposing to build an engaged audience * Supporting a freelance career or business by learning how to track key performance indicators and monetize your blog Who This Curriculum Is For: * Entry-level professionals curious about a career in writing * Career changers moving into marketing or freelance work * Aspiring writers ready to master the craft of content and monetize their skills A mix of bite-sized videos and in-depth training allows you to learn at your own pace.
Overview
Process
.4 steps